A kit equipped with all your haircare essentials, Living Proof’s siliCLONE™ technology—featured in Perfect hair Day™ Shampoo, Perfect hair Day™ Conditioner, Perfect hair Day™ 5-in-1 Styling Treatment, and Perfect hair Day™ Dry Shampoo—delivers smooth, silky hair without damage, creating healthy hair that lasts.

Perfect for day-old hair in need of a refresh or wash day alike, the Living Proof Hydrated Hair Essentials Kit transforms hair with up to 72-hour hydration, simplifying your routine and keeping hair fresh for days.

Powered by yuzu and plum, Briogeo’s Supreme Shine Strengthening Oil multitasks to deliver instant high-shine gloss, long-lasting moisture, and stronger, healthier-looking strands. This campaign showcases how to incorporate the versatile product into your haircare routine.