BOTOX® Cosmetic is the one and only aesthetic neurotoxin FDA-approved to treat four indication areas: forehead lines, frown lines, crow’s feet, and vertical bands connecting the neck and jaw.

In this campaign, we highlight real people sharing their authentic BOTOX® Cosmetic journeys—from first noticing fine lines to finding a licensed specialist they trust to ensure they still look like themselves, just with fewer lines.

Through emotional and educational storytelling, we emphasize that there is only one BOTOX® Cosmetic—and there is only one you.